The Impact Of Patrick On Athletic Performance Depends Experts Agree On The Trail Of Patrick Is Not Enough, She Needs To Succeed
It is understandable why so many people in NASCAR are so dramatic during the prospect of Danica Patrick to compete full time Nationwide Series next season. It is one of the most recognizable and marketable racers on the planet, a character whose athletic potential, commercial viability and sex appeal has traditionally been overshadowed even his farm field. It stops you walking on the road in a pit firesuite, something very few other drivers - even those far more comprehensive - can do.
We have already seen the results that even a relatively short period of NASCAR Patrick. The National debut at Daytona last February, was the most watched event in the cable television series ever, drawing more than 4 million viewers and ratings, which tripled in the National races tend to get. Executives Daytona International Speedway is a cross my fingers every attempt the Daytona 500 as part of a campaign limited Sprint Cup. It 'clear that you can move the needle.
However, there is something of a novelty factor at work here, as Patrick has participated in 20 NASCAR national division, and everyone always asks what he is capable of a vehicle with wings. We start getting some of those answers now that Patrick has announced plans to enter the full Tour champion nationally in 2012. The seat more the better. Throughout the two years tinkering with stock car racing, the biggest drawback of Patrick was a time when their forces slowly from his car JR Motorsports No. 7 in the same manner that seems to have felt that.
Not anymore. Next season, Patrick becomes a normal like everyone else, which should accelerate the growth curve, and to extend flash too short a promise that we saw the driver, the mentality and temperament seem much better than cars picky open-wheel series machines. From the point of view of his personal development, NASCAR driver, then he tries to build from week to week, and perhaps achieve the same level of consistency that has so far eluded him.
Yet all this is much bigger than Danica Patrick. It's not a question, a single driver with their ambitions and their individual reasons for commitment NASCAR. But at the same time, you get to the Nationwide Series has its problems, its constant search for identity, the leader Ricky Stenhouse Jr. in the series to drive a car on empty white race weekends throughout the year. It is not an issue, galvanizing effect on Patrick can change it to some extent, is a rising tide that lifts all boats. He brings to his attention and ratings, two things that the sponsors want to see, and it is unrealistic to hope that the series could benefit from a spotlight that follows wherever he goes, Patrick.
We have already seen the results that even a relatively short period of NASCAR Patrick. The National debut at Daytona last February, was the most watched event in the cable television series ever, drawing more than 4 million viewers and ratings, which tripled in the National races tend to get. Executives Daytona International Speedway is a cross my fingers every attempt the Daytona 500 as part of a campaign limited Sprint Cup. It 'clear that you can move the needle.
However, there is something of a novelty factor at work here, as Patrick has participated in 20 NASCAR national division, and everyone always asks what he is capable of a vehicle with wings. We start getting some of those answers now that Patrick has announced plans to enter the full Tour champion nationally in 2012. The seat more the better. Throughout the two years tinkering with stock car racing, the biggest drawback of Patrick was a time when their forces slowly from his car JR Motorsports No. 7 in the same manner that seems to have felt that.
Not anymore. Next season, Patrick becomes a normal like everyone else, which should accelerate the growth curve, and to extend flash too short a promise that we saw the driver, the mentality and temperament seem much better than cars picky open-wheel series machines. From the point of view of his personal development, NASCAR driver, then he tries to build from week to week, and perhaps achieve the same level of consistency that has so far eluded him.
Yet all this is much bigger than Danica Patrick. It's not a question, a single driver with their ambitions and their individual reasons for commitment NASCAR. But at the same time, you get to the Nationwide Series has its problems, its constant search for identity, the leader Ricky Stenhouse Jr. in the series to drive a car on empty white race weekends throughout the year. It is not an issue, galvanizing effect on Patrick can change it to some extent, is a rising tide that lifts all boats. He brings to his attention and ratings, two things that the sponsors want to see, and it is unrealistic to hope that the series could benefit from a spotlight that follows wherever he goes, Patrick.
"I think it will increase the general awareness of the series and bring some new fans. It's good for everybody," said Zak Brown, founder and president of Just Marketing International, an agency Indianapolis, which specializes in motorsports. "I think it will be commercially successful, and I think it will have a ripple effect on the series itself, because people will agree with her. I'm sure she will bring new viewers, and it will be good for everybody. "
For this to happen, though, one thing is done - Patrick has finally win, or at least close. NASCAR fans are bunch of good sense, and is very familiar with the differences between the actual results, and the hype. New fans are more likely to be pulled one way, day 25. Faced with Patrick, continuously, and the whole equation has changed, is the reason why the 2005 Indianapolis 500, Danica has led to almost to the end, it was at its highest TV rating in eight years. Fall back, and the status quo. NASCAR is results-oriented business, something that even Patrick tremendous magnetism may change. Like everyone else, seems to Nationwide Series finally comes to performance.
"He has the unique honor of taking the National Series," said David Carter, president of the University of Southern California Sports Business Institute. "If it is true that many of the top-level drivers also participate in these contests, you do not see the same level of fame, the media, attention fans of the series. He's going to train the eye a lot of racing fans to keep an eye on that series. It seems to be good for the whole series. "
It is closed, though. "If he is competitive, constantly, which is always important, it is always in the middle, so that will drive TV ratings," added Carter. "It should help drive that currently have no sponsors, no matter how well they compete. If you do not have sponsorship, then the ability to lift all the boats are out there. But once past the initial infatuation with and interested in how intends to compete with, just need to know that he is to stand as a constant state of being at or near the top of the pack, or is it just basically be more of the same series National. "
In a series full of Cup drivers dark with big names, sponsorship can sometimes be difficult to sell. Not even the top teams are not immune - Roush Fenway Racing is the availability of vehicles in the National points leader Stenhouse and Daytona 500 winner Trevor Bayne, full-time competitors, is empty of cars that run more than they would like the white race. These cars are white, try to create attention, which could make it easier to support Patrick in the field.
"We have received calls from people on Monday morning after a race against the guy [saying], 'Hey, I had no idea it was available. I had no idea that you have not had a sponsor. How can I participate?" And' certainly Our philosophy, when we take a white car, "said Kevin Thomas, Roush Fenway vice president of strategic marketing." With Danica, if people start watching the races that are not historically National, and we have a much wider audience, and someone else can see, hey, one of the guys there -. So sure it would have happened is absolutely fantastic works I do not?.? do not have a clue. "
Although it is not ready for his second term in part, Nationwide Tour, Patrick is quickly becoming a familiar face. And 'NASCAR approved, and clearly his plans for full-time next season of the show that takes the sport. These are both good things. Product, however, is that one day the novelty will erode, and his presence alone is enough to generate attention in the past. This is why winning played a central role.
"It 'been long enough and had enough competition for NASCAR, it's not like NASCAR's new brand," said Brown. "It's going to get some results - preferably to win races, will continue since it has been around long enough that the novelty factor, but it is backed up with results.".
Carter agreed. "Years ago, people would say, 'Hey, let's see what this woman." Now that the plot is a sort of game, "he said." Now it comes down to winning. It's not like I was in over his rookie season. She had the ink, probably more than any other driver in the past as well .... That is not an unknown quantity at this point, so I think I will return to their need to earn even earlier. "The low yields obtained so far, seems very capable of it. Patrick grabs a lot of grief for having won only once in motor racing in the big leagues, such as fuel mileage IndyCar event in Japan. As his chief of NASCAR Dale Earnhardt Jr., is often beaten to receive a level of attention disproportionate to their achievements. And yet, to see how Patrick ran in Las Vegas in March and Daytona in July to see the progress that has been made between this year and last, to see how it meshes perfectly with the movements of struggle and overcome nature auto racing their cars Hendrick how well they do - anything seems possible.
Even for the No. 7 At the front, fighting for the win. This is the kind of thing that could stop the casual sports fans in their tracks as they go past ESPN, or bring potential sponsors to give a different perspective Nationwide Series. "I think she has the ability to do so, but only if it is on a tour leader," said Carter. "Very few sports fans in America, both amateur and casual fans pure hard and are ready to tune in to see someone who is out of contention. Just look at the ratings of golf when Tiger [Woods] is not there. See what happens to some of these large market franchises when their team is out of contention for the playoffs during the dog days of summer. it still comes down to quality. "
Brown set the bar high. "He is going to be a top-10 is now on a regular basis," he said. "And if he wins ... he could be as big as any of the name of NASCAR."
